Did you catch my collaboration with Richard D'Ambrosio for the Travel Market Report this week?
"No one likes to be sold to, especially someone who is planning the most expensive and life-changing event of their life.
For travel agents to insert themselves into the destination wedding purchase decision-making process, Will Medina, founder of Destination Weddings Expert, LLC, a boutique travel agency that focuses primarily on destination weddings to Mexico and the Caribbean, advises agents to take the subtle approach.
Based in South Florida, Medina serves clients around the world, while mentoring dozens of agents around the U.S. in growing their romance travel businesses.
He recently published The Ultimate Destination Wedding Playbook, a four-part framework for travel agents who want to make more money through group travel. Travel Market Report asked Medina to expand on some of the tips he offered in his playbook.
TMR: When you say that great destination wedding...